Let’s review our SWOT assessment of Dabur. However, before we do that, we need to be aware of Dabur. Dabur company.
Dabur Company was an Ayurvedic company. It entered the food industry through its introduction of Dabur Real Juices. Juices are available in 16 different flavors. The most popular flavors include orange, pineapple and apple. There is also mixed fruit. Dabur Real Activ fruit juices are concentrates of fruit that contain no sugar.
Dabur Company Profile
| Legal Name | Dabur |
| Founded | 1884 |
| Global Employee | 5k-10k |
| Headquarters | Ghaziabad, Uttar Pradesh, India |
| Industry | Consumer Packaged Goods |
| Market Cap* | $13.4B |
| CEO | Mohit Malhotra |
| Website | dabur.com |
Dabur: An Overview
Dabur India was founded by SK Burman in 1884 at Ghaziabad, U.P. It is member of the FMCG group and manufactures Ayurvedic and herbal products. Dabur India is well-known for its marketing strategies. It is a company with a heritage of 135 years as well as an inventory that includes more than 250 herbal products.
Dabur holds a significant portion of Indian market. Dabur India Ltd receives 60 percent of its income from herbal patron products and 11% comes from the food business and the remaining from worldwide enterprises. Dabur is a well-known company that has expanded its operations to more than 100 countries. Dabur gets approximately 27 percent of its revenue from overseas enterprises.
SWOT Analysis of Dabur
Strengths of Dabur Company
#1. Low Costs: Dabur products are affordable. Dabur’s production costs are low, and the price of market is much lower than those of its competitors.
#2. Online Commerce Website Dabur is an online retailer that has attracted a large number of customers to its company. Customers who are tech-savvy can purchase Dabur products on the internet.
#3. Market share: Dabur India Ltd. holds a large part of the market in India and is expected to expand rapidly.
#4. National Presence: Since 1884, The Dabur Company has been maintaining its quality and standard in India. Dabur has succeeded in establishing trust among Indians. Dabur is today a household name in India.
#5. The Diverse Portfolio Dabur does not only cover Ayurvedic products, but also includes foods, juices of fruits and herbal products.
#6. Rating: Dabur India ranks fourth on the FMCG sector. Over 100 years experience in business the company has extended its reach into more than fifty countries across the world.
Weaknesses of Dabur Company
#1. Rules and Regulations: Government of India applies some guidelines and rules regarding the quality of food. Dabur India Ltd. is not an exception to these stringent guidelines.
#2. Effects of the International Market Dabur’s Real Fruit Juice is costlier than soft drinks from other countries, such as Pepsi as well as Coca-Cola.
#3. Indian Traditions #3. Indian Habits: In Western countries the consumption of fruit juices is usually at breakfast time. In India the fruit juice is only served to guests. Thus, the cost of buying juice from fruit in India is less than in the other countries.
#4. Duplicacy: Numerous unbranded companies offer duplicate products under the name Dabur.
#5. International Competitors: Dabur Company faces tough competition from national as well as international brands.
#6. Ayurvedic Product: proportion of Ayurvedic medicinal products is less than the percentage of allopathy medications. Ayurvedic remedies require time to treat patients. In addition, medical companies prefer allopathy over Ayurveda.
Opportunities of Dabur Company
#1. The Government’s Support Dabur firm as an American firm receives lots of government support. In addition the food processing company receives a number of concessions.
#2. International Markets: Dabur firm is among the biggest manufacturer in the world of Ayurvedic medicine. Exports of Dabur are predicted to increase on the foreign market.
#3. Affiliation with Yoga Dabur’s ayurvedic products have a connection to both yoga and Hinduism. With the popularity of Yoga and Hinduism is rising across the globe Dabur’s Dabur company is in a position to enter the international market in greater numbers.
#4. Health Promotions Health Campaigns: People consume quick food, junk foods and fast meals because of modernization. In the end, they are suffering from health issues. Nowadays, people are turning to healthier Ayurvedic food supplements to improve their health.
Threats of Dabur Company
#1. Multinational companies: Dabur company faces challenges from MNCs such as ITC, Patanjali, and HUL.
#2. Local businesses: A lot of local companies are entering into the market because there is a growing demand Ayurvedic products is growing. Local companies pose an imminent threat to Dabur. Dabur company.
#3. Different products: Dabur company has a broad portfolio of products, as it manufactures various ayurvedic items and nutritional supplements. A lot of unbranded businesses are selling Ayurvedic items under the brand name of Dabur.
Conclusion
Therefore, we can conclude we can conclude that Dabur India Ltd. is one of the top producers of Ayurvedic medicinal products and herbal items. A SWOT assessment of Dabur uncovers the internal and external aspects that impact the business.
