SWOT Analysis of Cadbury : Complete Overview

One of the most renowned confectionery brands and internationally renowned is Cadbury. It was established in 1824 by John Cadbury of England in the year 1824, in Birmingham, England. Its headquarters are located situated in Greater London. The parent company of this business is Mondelez International. Brand ambassadors in India of the company in 2004, was Amitabh Bachchan. Currently, this label (Cadbury dairy silk) has a new image of its ambassador Kartik Aaryan. The millions of Cadbury chocolate bars are sold on the Indian market every day. It operates four manufacturing facilities in India. One of these plants is located in Thane near Mumbai. This company offers items like Cadbury Dairy Milk, Dairy Milk Silk, Bournville, Temptations, Perk, Eclairs, Bournvita, Celebrations, Gems, Bubbaloo, Cadbury Dairy Milk Shots, Tang and Oreo etc.

Different kinds of chocolate dairy milk produce

1. Cadbury Bitsa Wispa 110G
2. Cadbury chocolate
3. Cadbury Bournville brunch oats bar
4. Cadbury caramel 37 grams
5. Cadbury 5 stars
6. Cadbury milk silk almond bar
7. Cadbury shots

and many more.

The company is trying to create trust and affect the emotions of people by focusing on the mission or the slogan “Kuch Meetha Ho Jaye.” This FMCG company has boosted its revenue by 12.5 percent in the past three years.

What is Swot Analysis?

Swot analysis is a method used by a business to assess its strengths, weaknesses potential, threats, and strengths. This assists the company in making choices and establishing the marketing strategies of its company.

Cadbury Company Profile

Analysis of Swot by Cadbury Company

Strength

• Rich Company- Cadbury is part of the parent company. This means that it can absorb the losses without being impacted.
• Globally Present- This business is well-known throughout the world. It has a vast network.
• A strong brand- It is mostly known for its taste and its quality.
• Large price rangeThe cost of chocolate from this business range from 10 to 1000 rupees. So, it is possible for every kind of consumer to purchase their chocolate.
• A wide selection of chocolates It comes with a vast selection of chocolates. The chocolates they offer even include dried fruit and nuts.
• Introduce of new products within the chocolate industryThe company’s primary focus is on improving the flavor and wrapping chocolates. At times it releases new flavours of chocolate.
• Social responsibility: The company is also concerned with the well-being of coca farmer.

Weakness

• The product range is limited in varietyThe company mostly deals with dairy and chocolates. It is not a source for other goods such as Ghee dairy, milk, or dahi.
• Unaccepted in the USAThis company is experiencing a lack that is not being accepted in the USA.
• Controversy Cadbury has been battling controversies, such as the consumer has brought a lawsuit against them alleging that there are bugs in their chocolate. Some consumers claimed the chocolate contained beef.

Opportunity

• The network is widely distributed. The company’s network is mainly restricted in urban regions. IT does not deliver its products to small towns. This is why it needs to extend its distribution network.
• Variety of products The company must also strive to launch new products such as foods, footware and cosmetics.
• Make more sales with digital marketing. A company could increase sales by advertising heavily digitally their services on different social media platforms.
• Collaborations with other companies Collaborations with other local companies could also assist Cadbury in gaining entry into the market locally.
• Chocolate that is sugar-free- As the consumer base is becoming more mindful of their health each day Cadbury ought to try and make chocolate with less sugar or sugar-free.

Threats

• Competitors- The biggest danger to Cadbury is from its rivals. Its primary competitors are Mars, Hersly, Nestle, Ferrero Rocher .
• Changes of the policy on economics The economic policy could pose an issue for the business As well as the increase in the cost of sugar and milk could increase the cost of chocolate which can result in less demand from customers.
• Changes in preferences and tastes of customers. The shift in the tastes of the customer can shift demand between different companies. In turn, this can result in the loss of customers.

While the company does have a few weaknesses, as highlighted in the Swot analysis of Cadbury The company is making significant steps to address its weaknesses and make the most of its opportunities. Cadbury has positioned itself significant in Indian economy by promoting its products with such a fervor that is even during festive occasions such as Diwali, Raksha Bandhan people prefer buying the package of Cadbury chocolate, rather than Indian sweets, and then gift the chocolate to other people. The packaging of Cadbury chocolate is made in such a unique way that customers can’t keep themselves from purchasing. This is why Cadbury chocolates are renowned for their taste and quality across the globe.