Yes, Benelli is a Chinese company. Benelli, a well-known motorbike development and production firm, is part of the Qianjiang Group, headquartered in Wenling, Zhejiang Province, China. Although its registered office is located at Strada delle Fornace Vecchia, sn, 61122 Pesaro (PU), Italy, the company’s research and development center, which oversees the design and development of Benelli motorcycles, is also in Pesaro. The Qianjiang Group’s ultra-modern facility in Wenling, located about 250 miles from Shanghai, is capable of producing approximately 1,200,000 vehicles annually and accommodates over 14,000 workers, reflecting the scale of its operations.
Benelli Company Details
| Headquarters | Pesaro, Italy |
| Industry | Motorcycle Manufacturing |
| Founded | 1911 |
| Founder | Teresa Benelli |
| Key Products | Motorcycles, Scooters, Accessories |
| Global Presence | Benelli has a global presence, selling in many countries |
| Market Focus | Specializes in producing motorcycles and two-wheelers |
| Notable Models | Benelli TNT 300, Leoncino 500, TRK 502 |
| Parent Company | Owned by Qianjiang Group, a Chinese corporation |
| Innovation | Known for blending Italian design with Chinese ownership |
| Racing Heritage | Participated in various racing events and championships |
| Technology Collaboration | Collaborations with other companies for advanced features |
Benelli Company History
Benelli was originally founded in 1911 as a car repair shop in Pesaro, Italy, by Teresa Benelli, a widow who sought to provide for her six sons. From its humble beginnings, the Benelli Garage evolved from offering vehicle services to becoming a distinguished manufacturer of motorcycles, driven by the family’s passion for bikes and technical expertise.
Since its inception, Benelli has made a significant mark in the motorcycle industry with its innovative designs and impressive racing achievements. The company has a rich history of bold inventions and notable successes, contributing to its reputation as a renowned Italian motorcycle manufacturer.
In 2005, Benelli came under the ownership of a Chinese automobile group. The Qianjiang Group, known for its commitment to long-term investments, acquired Benelli in December of that year, marking a new chapter in the company’s history.
Operations/Services
Under Qianjiang Group’s ownership, Benelli shifted its focus to research and development, producing high-end and technologically advanced models. This strategic move led to the successful launch of the TRK 502 and Leoncino 500 in 2017, signaling a global resurgence for the brand. Notably, the TRK 502 quickly became a top contender in the Italian market.
Conclusion
Founded in 1911, Benelli has established itself as a prominent motorcycle company in Italy with over a century of history. Despite facing challenges such as wars, changes in ownership, economic downturns, and evolving market conditions, Benelli has endured. Today, it is owned by the Chinese company Qianjiang Group, reflecting its current global standing and ongoing influence in the motorcycle industry.
