Swot Analysis on Coca Cola Company – know all about

Coca Company is a multinational corporation that produces carbonated soft drinks. It is the leader of the beverage industry. The Coca-Cola company was founded in 1892 in the United States. Atlanta, Georgia is its headquarters. James Quincey is the CEO of Coca Company. The most valuable brand in the world is coca. This drink was originally sold as a medicine. However, after the United States government removed the cocaine it became a refreshing drink. Coca-cola sells drinks in over 200 countries. The company has over 200 brands, including coffee, soft drinks and alcohol ready-to-drink. Sprite, Fanta and Costa Coffee are some of the most popular Coca-Cola brands in India.

In 1950, Coca-cola first entered India. It ceased operations in 1977 but returned in 1993. Coca cola is the only brand that can replace it. Coca-cola is the number one beverage brand. Around millions of bottles are consumed each day by coca cola drinkers around the globe. Coca-cola’s main goal is to make the world better and refresh the world.

Coca Cola Company Information

Swot Analysis

The objective of a SWOT analysis is to identify the weaknesses of a company and then strengthen its positive aspects. It is an analytical tool that defines the strengths, weaknesses, opportunities, and threats for a company.

Swot analysis of coca-cola in India

Strength

• Brand identity – The company has a strong brand identity and is well known in the market for its unique taste.
• Free sample coupons were distributed to customers who purchased coca coal and other products in order to increase their awareness of the product, as well as sell it on a global platform.
• Coca-cola has a very effective marketing strategy. It uses famous brand ambassadors to promote its products, such as Sharukh Khan.
• Logo attractive- People are captivated by the coca cola logo as it creates an image of Fizzy drink in their minds.
• Innovative Technology – The company strives to use the most innovative technologies available and introduces new products to the market.
• Loyalty- Most people like drinking coca cola. Brand loyalty is a result.
• Social responsibility- The company has developed many programmes to promote the welfare of humans in relation to education, health and water conservation.

Weakness

• The company’s high sugar and carbohydrate content can cause health problems. Not good for BP people and diabetes patients.
• Coca cola is only known for its soft drinks. The company must expand its market in other areas. Pepsi is a good example.
• Coca-cola and other soft drink companies have been sued over water pollution, which is harmful to the environment and the health of humans and animals.
• Dependence on another company- Bottle, packaging from other companies has a heavy impact on the supply of a company. The business of the other company will be severely affected if there are problems.

Opportunity

• Employer- The company provides employment for millions of people.
• Product with no sugar- The company launched coke that has zero calories and is sugar free. This product is suitable for diabetes and bp sufferers.
• The company should produce sugar-free coke that doesn’t harm the health of people.

Threat

• Coca-cola’s main threat comes from its competitors. Pepsi is the main competitor. Pepsi offers a wider range of products than it.
• As people become more health conscious, they have reduced their consumption of Coca-Cola. Despite that, they still drink the juice of fresh fruit. There is a huge shift in the consumption of beverages.
• Government decision in the Economy- Changes in the economy due to government decisions make a high or high profit for the company.
• Coca-cola affects the environment by manufacturing 100 billion brand new bottles.

Swot analysis helps overcome the weaknesses of Coca-Cola. The company’s sales are increasing every day. Sales are increasing because of aggressive advertising by the company. Coca cola’s logo represents passion, youth energy, pureness, and class. Coca cola’s main goal is to refresh people.