Swot Analysis of Zomato – Know all about

The habits of consumption among people is changing. Earlier, people were used to eating home-cooked meals and dining out at their favourite eateries. In order to cut down on time, consumers prefer eating food in the comfort of their homes at their preferred restaurants simply by ordering on the internet. Food delivery online has grown thanks to the global digital marketing.

A number of companies have entered the area. One of the most notable is Zomato. Zomato is an organization that provides food according to the orders of customers at their preferred restaurant. Zomato was created in order to address the issues of customers. Zomato was founded on December 8, 2008, by the two of its partners Deepinder Goyal and Pankaj Chaddah in Delhi. It was initially referred to as Foodie Bay, then later was renamed as Zomato following the name of Tomato. Zomato is found all over the world, including Zomato is present in the United States, Canada, Australia as well as many other nations.

Zomato has introduced its Zomato App, so that customers can place orders for food they want easily. The app is easy to use. Customers can order food from anywhere in their favorite restaurant with just one click. This app also offers the option to

• Rate the restaurant and provide feedback to the restaurant by customers.
• Zomato assists customers book tables before they go to their preferred restaurant.
• It has also begun to deliver groceries on the doorsteps of people.

Swot Analysis

Swot analysis allows the business to examine its strengths, weaknesses potential threats and weaknesses. so that the business can execute a marketing strategy by analyzing these characteristics. The analysis is carried out by all businesses.

Zomato Company Details

Swot Analysis of Zomato

Strength

• Globally Present – Zomato is present globally in 24 countries around the around the world. Zomato is also looking to expand their reach across other countries. They also have an average market share of 56-57 percent in the market for food delivery.
• In the Indian market, there is a dominance over IndiaIn the Food delivery stores Zomato is seen to be the top business, due to its partnerships with top restaurants . They also try to get food delivered promptly.
• A fleet of its own employees Zomato is the owner of its own service boy fleet.
• Goodwill and trust in the marketplace Zomato has a good reputation Zomato enjoys a solid reputation on the market. Customers are happy with their delivery service and are also able to reserve their tables for a meal out. They also have ties with a number of restaurants, which the majority of people make their orders.
• Feedback and reviewsA major benefit to Zomato is it allows us to give feedback and reviews on the restaurants from which menu is taken. This, in turn, assists restaurant owners in enhance the quality of their food.
• Customer Support – Zomato Customer Support is efficient in dealing with queries and complaints.

Weakness

• The cost of food is expensive. The cost of food on Zomato’s menu Zomato is expensive when compared with customers who visit the restaurant and buying it. Zomato also collects delivery fees from the customers, leading to extremely high costs for food.
• Price fluctuations during the festive season – Zomato increases its prices way too much during celebrations.
• The handling isn’t good. Certain Zomato delivery drivers are able to deliver food on a cycle, so the food is cold and degrades in quality until it reaches customers.
• Restaurant owners are also affected. Zomato denies restaurant owners more frequently.
• Delivery Man- Zomato offers between Rs 50 and Rs 60 for each food delivery to its delivery guy. Zomato does not provide support for its delivery staff.

Opportunity

• Expand Zomato’s network- Zomato should be looking to extend its network to include small towns.
• Collaborations Zomato could increase its revenues and sales through collaboration with local delivery establishments in other countries.
• To increase sales, Zomato could increase the number of customers it sells to by adding additional attractive features like
• For members who are loyal, it could provide free tickets to a movie
• It is expected to reward those who regularly purchase the item from their apps. Then afterward, they can cash in their points.
• The app should be updated regularly.
• Expand their operations into other areas- The company must also attempt to expand their operations to other industries, like the booking hotel rooms, and booking tickets for flights.

Threat

• Competition – The biggest danger to the company comes from its competition like Swiggy Door dash, Dineout, and so on.
• People’s preferences change over time. They aren’t loyal to this business since they are constantly shifting. They buy food they want from the stores that offer discounts.
• Security risk for Zomato – After Zomato’s information was accessed by hackers. Therefore, there is a high chance of data leakage

So the SWOT analysis is crucial for any company. Although the company is not perfect, it has a weakness, it is evident in the SWOT analysis matrix, Zomato is striving to over come. Despite that, Zomato achieves the top place within the Indian market, beating out its competition Swiggy. The turnover for 2024 is at 12961 rupees, compared to 771 million in 2023.